Advantage Suite
Meta Advantage Suite is a set of automation tools in Ads Manager that allow you to enhance a specific aspect of your manual campaign setup.
My Role
User Experience Designer
Core responsibilities
Wireframes
UI Design
Visual Design
Overview
Context
Ads Manager is a powerful tool, but it can be complex and overwhelming for advertisers of all experience levels. Unfortunately, the current campaign creation experience is a solution that doesn't take into account the diverse needs of different advertiser groups. The Meta Advantage Suite was created to help users with recommendations on Meta For Business to help drive the discovery and adoption of Ads Manager.
Design process
Wireframing process
To kickstart the design process, I used Meta For Business’s established design system as a foundation for the page’s wireframes. Adhering to the established guidelines and components was crucial to ensuring a cohesive and consistent visual experience.
Collaborating closely with the copywriter was essential in crafting compelling and effective content that aligned with the overall design goals. Together, we brainstormed concepts, refined ideas, and created a content roadmap that complemented the visual elements.
Design process
Rough lockup
Once the rough sketches and ideas took shape,
I embarked on the task of sourcing, editing, and creating high-quality images to elevate the final design. This involved searching for relevant stock images, applying necessary adjustments to enhance their visual appeal, and producing original graphics and illustrations to add a unique touch.
Design process
Image selection
Careful consideration was given to color palettes, typography, and composition to achieve a cohesive and visually appealing outcome.
Design process
Image selection
Throughout the design process, regular feedback loops with stakeholders and the development team were maintained to ensure alignment and address any revisions or modifications. This iterative approach allowed for continuous refinement and improvement, leading to a final design that met the desired goals and exceeded expectations.
Design process
Final Design
The page’s limited audience of 600,000 users was highly engaged providing valuable feedback and contributing to the platform’s growth and development. Based on this initial success, the platform owners recognized the potential for reaching a larger audience and decided to expand their reach.
Expanding the platform to a wider audience proved to be a resounding success. The platform’s user base grew exponentially, reaching 1.5 million users within a relatively short timeframe. This growth not only validated the platform’s initial concept but also opened up new avenues for monetization and further expansion.