Context
Ads Manager is powerful — and overwhelming for advertisers of all levels. The Meta Advantage Suite was built to drive discovery and adoption of Ads Manager with in-context recommendations on Meta for Business.
The existing campaign creation flow didn’t take into account the diverse needs of different advertiser groups. Advantage Suite started as a page that surfaced automation tools as contextual recommendations — designed to meet advertisers wherever they were in their campaign setup.
Wireframing
To kickstart the design process, I used Meta for Business’s established design system as a foundation for the page’s wireframes. Adhering to the existing guidelines and components was crucial for a cohesive visual experience.
Collaborating closely with the copywriter was essential — together we brainstormed concepts, refined ideas, and created a content roadmap that complemented the visual elements.
Rough lockup
Once the rough sketches and ideas took shape, I sourced, edited, and created high-quality images to elevate the final design. This involved searching stock, applying adjustments to enhance visual appeal, and producing original graphics and illustrations for a unique touch.
Image selection
Careful consideration was given to color palettes, typography, and composition to achieve a cohesive, visually appealing outcome.
Iteration
Regular feedback loops with stakeholders and the development team kept everything aligned. This iterative approach allowed continuous refinement — leading to a final design that met the goals and, in places, exceeded them.
Final design
The page launched to a limited audience of 600,000 users who were highly engaged — providing valuable feedback and contributing to the platform’s growth. Based on the initial success, the platform owners recognized the potential for reaching a larger audience and decided to expand.
The expansion was a resounding success. The user base grew exponentially, reaching 1.5 million users in a relatively short timeframe. That growth not only validated the platform’s initial concept but opened up new avenues for monetization and further expansion.